As agency marketers, we’re always looking for the next big thing. We’re constantly working to get an edge over every other brand and establish our clients as leaders in their respective industries. But it takes more than just looking for the next trend to take your marketing program to the next level. It takes time, research an…Read More
This is a guest post from Todd Wolfenbarger, who has more than 25 years of senior marketing experience with Fortune 50 companies in various industries and with his own marketing consultancy.
There is a notion that life on Madison Avenue moves infinitely faster than in a place like Salt Lake City. Having seen both sides of the street, I agree; in some ways, this assessment couldn’t be more true. Salt Lake City—affectionately dubbed “Small Lake City”—has wide pioneer streets built on a grid and will never be known for a dramatic skyline or for three-martini lunches where big deals are sealed.
That said, I’ve worked in two major U.S. cities with Fortune 100 companies for more than 20 years, and from an agency’s standpoint, to say that business moves slowly in a small town couldn’t be less true. Small towns simply beat to a different cadence, and there are a few tactics that the “Mad Men” of Madison Avenue could stand to learn from them.
Below are three simple, but important, small-town marketing lessons I had forgotten before opening an office on West Temple—a smaller, lesser-known “avenue” in Salt Lake City.Read More
This is a guest post from Rick West, the CEO of Field Agent, a mobile research company that crowdsources a pool of more than 240,000 agents to perform audits and collect market intelligence. Connect with Rick on Twitter and Google+.
The Millennial Generation is the “golden goose” marketers struggle to understand and engage. This generation of teens and young professionals (born between 1980 and 2000) are unlike any demographic we’ve seen before. They crave instant gratification, spend money freely (not always their own) and like to treat themselves. To engage Millennials, it’s vital for agencies to understand a few key insights.Read More
Inbound marketing is a sure fire way to successfully maximize the return on your investment for your clients’ marketing efforts. But, if you’re looking for a progressive, beneficial way to create a marketing strategy that stands out from the rest, you may want to consider adding an element of outbound marketing as well.Read More
In a nutshell, Youtility is a modern marketing methodology that shifts away from selling, and instead focuses on helping prospects and customers through useful information.
In this post, I offer a recap of Jay’s philosophy, and the impact it has on agencies.Read More
In our latest RSW/US survey of 168 agency principals and 101 marketing executives, agencies stated that they fully expect 2013 to be a stronger year for agency new business. In fact, 61.7% of all agency principals surveyed believe that 2013 new business opportunities will improve relative to 2012 — and this is coming off a year where 48% believed that 2012 was better than 2011.
This is certainly great news for agencies, if they put the effort into finding and winning new business.Read More
This is a guest post from Mark Sneider, owner and president of RSW/US, an outsourced lead generation and business development firm for marketing agencies. In the post, Mark stresses the need for agencies to pursue new business on a consistent basis and offers six business development pointers to get started.
When you think of your firm as a brand, would you rather be moderately appealing to a large group of prospects, or intensely appealing to a select group of prospects? Most business people would say the latter. But most often, their business strategies center on the former.
In life and business, our natural tendency is to go broad instead of narrow, to want the most and the biggest. Diversification feels safer and smarter.
The problem is that if your approach is to “keep your options open” and “not limit yourself,” then you actually don’t have a strategy. By definition, having a strategy means deciding to do one thing over another.
Unfortunately, the sentiment “the cobbler’s kids wear no shoes” is frequently associated with agency life. All too often, agencies put their own marketing on the backburner to respond to and deliver client requests.So, how do you fight this, and make agency tasks a priority? It’s simple; treat yourself like a client.Read More
Whether you are a hybrid agency of 1 or 100, your sales funnel determines your fate. A common challenge among agencies is the “feast or famine” condition of business development. You either:
While there is no way to completely control these ebbs and flows, a structured sales process ensures that leads are handled as effectively and efficiently at possible when they come en masse, and a dedicated marketing effort can help prevent lengthy business development dry spells.Read More