Mix it Up: Social Strategies + Traditional Advertising
Inbound marketing is a sure fire way to successfully maximize the return on your investment for your clients’ marketing efforts. But, if you’re looking for a progressive, beneficial way to create a marketing strategy that stands out from the rest, you may want to consider adding an element of outbound marketing as well.
Read MoreHow to Create Lifetime Customers: 5 Tips from Jay Baer
This past October, I had the privilege of hearing Jay Baer (@jaybaer), president of Convince & Convert, speak at BOLOabout his upcoming book, Youtility.
In a nutshell, Youtility is a modern marketing methodology that shifts away from selling, and instead focuses on helping prospects and customers through useful information.
In this post, I offer a recap of Jay’s philosophy, and the impact it has on agencies.
Read MoreAgency New Business Growth in 2013 Will Only Be as Good as the Effort
In our latest RSW/US survey of 168 agency principals and 101 marketing executives, agencies stated that they fully expect 2013 to be a stronger year for agency new business. In fact, 61.7% of all agency principals surveyed believe that 2013 new business opportunities will improve relative to 2012 — and this is coming off a year where 48% believed that 2012 was better than 2011.
This is certainly great news for agencies, if they put the effort into finding and winning new business.
Read MoreAgency New Business in Just an Hour a Day
This is a guest post from Mark Sneider, owner and president of RSW/US, an outsourced lead generation and business development firm for marketing agencies. In the post, Mark stresses the need for agencies to pursue new business on a consistent basis and offers six business development pointers to get started.
The Ultimate Positioning: No Competitors
When you think of your firm as a brand, would you rather be moderately appealing to a large group of prospects, or intensely appealing to a select group of prospects? Most business people would say the latter. But most often, their business strategies center on the former.
In life and business, our natural tendency is to go broad instead of narrow, to want the most and the biggest. Diversification feels safer and smarter.
The problem is that if your approach is to “keep your options open” and “not limit yourself,” then you actually don’t have a strategy. By definition, having a strategy means deciding to do one thing over another.
Agency Marketing: Treat Yourself Like a Client
Unfortunately, the sentiment “the cobbler’s kids wear no shoes” is frequently associated with agency life. All too often, agencies put their own marketing on the backburner to respond to and deliver client requests.So, how do you fight this, and make agency tasks a priority? It’s simple; treat yourself like a client.
Read MoreYour Sales Funnel: In Feast and Famine
Whether you are a hybrid agency of 1 or 100, your sales funnel determines your fate. A common challenge among agencies is the “feast or famine” condition of business development. You either:
- Gain a large influx of leads, scrambling for time and capacity to properly vet, process and support, or
- Have a dry spell, which can stall growth and pull involved personnel into other agency responsibilities.
While there is no way to completely control these ebbs and flows, a structured sales process ensures that leads are handled as effectively and efficiently at possible when they come en masse, and a dedicated marketing effort can help prevent lengthy business development dry spells.
Read MoreBreaking Down the State of the Online Marketing Services Industry Report
HubSpot (@HubSpot) recently released the State of the Online Marketing Services Industry report. Based on a 45-question survey taken by 750 agencies globally, it details revenue, service and organizational trends in the marketing services industry. Below are some of the report’s key findings, coupled with our own insight.
Read MoreWhat To Tell Your Clients About Facebook Timeline
Recently, Facebook rolled out Timeline for all brand pages. Outside of a new aesthetic, what does this mean for brands that want to leverage the platform to better engage with fans, and boost the bottom line?
Read MoreWhat's Your Story? Origins of an Agency Brand
The story behind the PR 20/20 brand name, and how my wife's college artwork inspired the logo icon. What's your story?
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