After popping bottles of champagne or sparkling juice to ring in the New Year with zeal, many of us will commit to resolutions that we likely won’t keep. I’m certainly guilty of this, and I’m willing to bet that many who read this are as well.
This year, instead of making resolutions I don’t intend to keep, I am trying something new—focusing on mistakes. I made some big mistakes in 2014, but I’m taking the lessons I learned with me into 2015, and I hope you can do the same. I also invite you to share your own personal wisdom in the comments section below.Read More
A profitable agency is an efficient agency. As a service-based business, the speed at which high-quality work gets done and approved by the client has a significant impact on your overall profitably.
Regardless if your agency’s pricing model is billable hours or value-based, time tracking should be an essential element to your project management process.
Armed with timesheet reports, you’ll have access to the data required to effectively evaluate your agency’s profitability across the following three key pillars.Read More
Most manufacturing companies operate lean, and luckily; our agency was started by someone with an extensive background in both software and electronics manufacturing. Unlike the marketing agencies of the Mad Men era, new-age agencies are built to do more with less.Read More
“What do you do?”
For those in the marketing agency world, it’s a loaded question. At Inbound, Robert Solomon (@RJSolomon), author of The Art of Client Service and founder of Solomon Strategic, opened his session with an answer he’d often tell his mother: “Mom, I do lunch.” Doing lunch means being there for clients, and getting the chance to build an actual relationship with them.
Yes, it’s sometimes hard to describe “client services” amongst the continual flow of client strategy, production work (writing, social media, PR, design, etc.), measurement and account management. Yet, Robert’s second response to the question offers a catchall glimpse: “We do the simple things necessary to help clients achieve their goals.” During his presentation, Robert shared his thoughts on what’s at the heart of client services.Read More
You’ve won the business, delivered awesome work, exceeded expectations, and built a great relationship with your main client contact. Next thing you know, a new president is announced, who decides to slash marketing budget, and your agency is kicked to the curb.
Sound familiar? Too many agencies find themselves in this position; pushed out when the going gets tough, run ragged reacting to ill-advised business strategies, or siloed delivering a particular service and unable to grow the account.
Part of the problem these agencies face is their marginalization within the client’s organization. They simply don’t have a seat at the table. Comparatively, other agencies are yoked with their clients, enjoying long-range strategies, acting as strategic marketing and business partners, and feeding off each other’s success. How do they do it?Read More
There’s a silent killer stalking your agency. It chokes off the culture you’ve built up, suffocates results, and is difficult to detect until it’s too late.
It’s called a lack of perspective. And it has a profoundly negative effect on account and agency performance if left unaddressed.Read More
Do you feel like you’re snowed under with work? Does it seem like you’re running on an endless hamster wheel of assignments, deadlines and emails? Are you feeling more stressed—and less productive—the more effort you put into your job?
You’re not alone. According to the American Psychological Association, 65% of Americans cited work as a top source of stress. A large part of that is due to work overload.
With tight deadlines, competing accounts and multiple clients to please, agency marketers know this all too well.
But it doesn’t have to be this way. While there’s no silver bullet to neutralize stress, account efficiency plays a critical part in your day-to-day mental health. The following tips are designed to lighten the load. They’ll show you how to work smarter (not harder) without sacrificing quality.Read More
Account management carries enough challenges on its own. But what about when it also carries more than one passport?
With tools that make it easy to collaborate and communicate, agencies are better positioned than ever to serve international clients across time zones. However, the relationship’s logistics still may pose a few challenges for account managers.
How do you set expectations, clearly communicate, manage projects and deliverables, and stay on the same page when your client is a world away?
Don’t sweat it. With just a few tweaks to your account management practices, you’ll set yourself and your clients up for success—no matter which time zone they live in.Read More
The old adage time is money never rings truer than in an agency. You can set pricing intelligently, diversify revenue streams and attract business by filling in-demand marketing needs. But, as a service business, your time and talent are directly tied to profitability.
Boost your personal productivity, and watch your agency reap the benefits, with these seven tips.Read More
Would you believe me if I told you that you’re losing up to 35 percent of your media-buying budget?
Everyone knows that you allocate about 15% of your budget to commissions if you’re working with a programmatic team. You allocate more if you’re still playing the game with networks or managed servers from one of the “big players.”
But you may not realize that impression fraud is estimated to eat up another 30%, meaning you’re starting with 35-45% less money than you thought you had.
That’s not good for the client or your agency. We have to face impression fraud head-on.Read More