The 80/20 Principle, sometimes called the Pareto principle (after the economist who first observed it), states that 80% of results come from 20% of the actions taken.
This rule is found in everything from business to personal relationships to nature itself. Lately, it’s been popularized by lifestyle hackers like Tim Ferriss (@tferriss) and management gurus like Richard Koch (@RichardKoch8020), author of The 80/20 Principle.
You’re reading this post because of the second guy. Koch wrote a series of books applying the 80/20 principle to life and business. I just read The 80/20 Manager and believe the ideas in it can make the lives of agency account managers easier.
Here are four 80/20 management principles outlined by Koch, and how account managers can use them to drive their agencies forward.Read More
According to Inc. Magazine, three out of four employees say their boss is the worst and most stressful part of their job. A full 65% of them say they would take a new boss over a pay raise.
Let that sink in for a minute.
A poor manager suddenly looks less like a nuisance and more like a serious liability.
The Inc. report also points out that poorly managed employees are the least productive, happy and healthy.
Talk about sub-standard management being bad for you and your agency.
If you want to avoid contributing to the statistics above, keep reading.
I asked PR 20/20’s four senior-level consultants to sit down and discuss what they’ve learned in their years of managing client accounts and agency professionals. What they shared can help first-time managers and veteran professionals alike manage people better and more effectively.
Each lesson is listed, along with one useful way to apply it starting today.
Below is a guest post from Don Broekelmann (@dbroekel), executive vice president at Influence & Co., a professional branding firm based out of Columbia, Mo. Don works with Influence & Co.’s brand partners to develop content marketing plans to create authentic engagement with specific customer segments.
When it comes to marketing, we all want the biggest bang for our buck. But there’s a common misconception that “the biggest bang” simply means reaching the most people.
It’s tempting to develop content that appeals to everyone. When it comes to content marketing, however, the key is quality — not quantity. Reaching the right audience through the best channels is the linchpin of a successful strategy.Read More
Few items are more important to your organization than managers who know how to effectively give and receive constructive feedback.
Good feedback practices enhance company culture, improve performance and supercharge talent development—all while strengthening bonds between managers, support teams and colleagues.
To give and receive constructive feedback is to walk a tightrope. But it’s a tightrope on which anyone can learn to balance.
In this post, we asked several marketing managers how they give and receive constructive feedback, and offer tips on how to do so effectively.
In this guest post from Andrew Angus, you'll learn how to take the tech-savvy principles of a Silicon Valley startup and apply them to a high-powered agency.Read More
With the rise of content marketing, marketing professionals are increasingly counted on as copywriters. This brings with it a responsibility to deliver technically sound copy, consistent in voice and style to the client’s brand.
But, how do agencies ensure that they are delivering their best work, consistently and efficiently? To help, we offer three tips.Read More
The Hitchhiker’s Guide to the Galaxy is a science fiction classic about one Englishman’s madcap journey across the universe. He’s armed only with a bath towel and the Hitchhiker’s Guide—a compendium of all the pitfalls and thrills the universe has to offer.
The guide’s first, and most important, tidbit of advice? Don’t panic.
That also happens to be perfect advice for new account managers.
Healthy client relationships develop when you match curated client experiences with disciplined internal processes for deadlines and account management. These relationships, based on business principles, will weather occasional storms and deliver on the ultimate goal: revenue for both your agency and clients.Read More
Agile is all about learning. Learning requires feedback. But, some of the most valuable feedback you can get—how an agile team thinks it is doing—is often overlooked or ignored. Running an effective retrospective can help infuse learnings (from positive and negative events) back into the agency's processes and projects, helping everyone deliver projects better, faster and happier.
In this article we'll give you, as a project manager or producer at a smaller agency (less than 50 people), a simple, introductory model for how to run an effective team or project retrospective, and key tips on how to be effective and efficient.Read More
This is a guest post from Matthew Owens, partner at Owens Harkey, a full-service marketing agency that provides a range of marketing, advertising and public relations services with a concentration in media buying.
My father, our agency’s founder, told me once that during the “Mad Men” era, you could reach 95% of American housewives with just three TV spots. That is no longer the case, and advertising agencies are wasting millions of their clients’ dollars thinking like the old days. The industry needs to stop commoditizing advertising procurement and start finding creative solutions that actually work for their clients.Read More