Few items are more important to your organization than managers who know how to effectively give and receive constructive feedback.
Good feedback practices enhance company culture, improve performance and supercharge talent development—all while strengthening bonds between managers, support teams and colleagues.
To give and receive constructive feedback is to walk a tightrope. But it’s a tightrope on which anyone can learn to balance.
In this post, we asked several marketing managers how they give and receive constructive feedback, and offer tips on how to do so effectively.
In this guest post from Andrew Angus, you'll learn how to take the tech-savvy principles of a Silicon Valley startup and apply them to a high-powered agency.Read More
With the rise of content marketing, marketing professionals are increasingly counted on as copywriters. This brings with it a responsibility to deliver technically sound copy, consistent in voice and style to the client’s brand.
But, how do agencies ensure that they are delivering their best work, consistently and efficiently? To help, we offer three tips.Read More
The Hitchhiker’s Guide to the Galaxy is a science fiction classic about one Englishman’s madcap journey across the universe. He’s armed only with a bath towel and the Hitchhiker’s Guide—a compendium of all the pitfalls and thrills the universe has to offer.
The guide’s first, and most important, tidbit of advice? Don’t panic.
That also happens to be perfect advice for new account managers.
Healthy client relationships develop when you match curated client experiences with disciplined internal processes for deadlines and account management. These relationships, based on business principles, will weather occasional storms and deliver on the ultimate goal: revenue for both your agency and clients.Read More
Agile is all about learning. Learning requires feedback. But, some of the most valuable feedback you can get—how an agile team thinks it is doing—is often overlooked or ignored. Running an effective retrospective can help infuse learnings (from positive and negative events) back into the agency's processes and projects, helping everyone deliver projects better, faster and happier.
In this article we'll give you, as a project manager or producer at a smaller agency (less than 50 people), a simple, introductory model for how to run an effective team or project retrospective, and key tips on how to be effective and efficient.Read More
This is a guest post from Matthew Owens, partner at Owens Harkey, a full-service marketing agency that provides a range of marketing, advertising and public relations services with a concentration in media buying.
My father, our agency’s founder, told me once that during the “Mad Men” era, you could reach 95% of American housewives with just three TV spots. That is no longer the case, and advertising agencies are wasting millions of their clients’ dollars thinking like the old days. The industry needs to stop commoditizing advertising procurement and start finding creative solutions that actually work for their clients.Read More
In this Insider Series, Savvy Panda's Luke Summerfield discuss the opportunities for agencies with online education, and details his agency's move into this space with Master Inbound, an inbound marketing course for business owners.Read More
At Marketing Agency Insider and PR 20/20, we love the holidays. In fact, we’ve spent the last few weeks decorating the office, picking out our Christmas tree and blasting carols.
It’s only fitting that we’d want to share our holiday cheer with you. And, since distance prevents us from enjoying Christmas Ales (great beer—check it out!) and tasty cookies with the entire MAI family, we’re offering special holiday pricing on our on-demand agency training instead.Read More
According to the CMO Council, only 36 percent of marketers are firmly committed to their agencies. So, how does your agency attract, retain and grow the right accounts? It starts with a thorough marketing assessment of your leads and clients that enables your agency to forecast potential, align expectations and build performance-driven campaigns.
By gauging the strength of an organization’s existing brand, website, marketing mix, team, technology, processes and performance, agencies can better identify areas of impact and reduce the risk of eventual churn. Now available in public beta, Marketing Score (@MKTScore) is a free assessment tool and marketing intelligence engine powered by PR 20/20 that can help agencies with this assessment process.Read More