• 4 Account Management Lessons for Agency Professionals

    February 25, 2014

    According to Inc. Magazine, three out of four employees say their boss is the worst and most stressful part of their job. A full 65% of them say they would take a new boss over a pay raise.

    Let that sink in for a minute.

    A poor manager suddenly looks less like a nuisance and more like a serious liability.

    The Inc. report also points out that poorly managed employees are the least productive, happy and healthy.

    Talk about sub-standard management being bad for you and your agency.

    If you want to avoid contributing to the statistics above, keep reading.

    I asked PR 20/20’s four senior-level consultants to sit down and discuss what they’ve learned in their years of managing client accounts and agency professionals. What they shared can help first-time managers and veteran professionals alike manage people better and more effectively.

    Each lesson is listed, along with one useful way to apply it starting today.

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  • Making Your Content Count: Defining Your Customer Personas

    February 18, 2014

    Below is a guest post from Don Broekelmann (@dbroekel), executive vice president at Influence & Co., a professional branding firm based out of Columbia, Mo. Don works with Influence & Co.’s brand partners to develop content marketing plans to create authentic engagement with specific customer segments.

    When it comes to marketing, we all want the biggest bang for our buck. But there’s a common misconception that “the biggest bang” simply means reaching the most people.

    It’s tempting to develop content that appeals to everyone. When it comes to content marketing, however, the key is quality — not quantity. Reaching the right audience through the best channels is the linchpin of a successful strategy.

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  • Account Managers: Advice for Giving and Receiving Constructive Feedback

    October 7, 2013

    Few items are more important to your organization than managers who know how to effectively give and receive constructive feedback.

    Good feedback practices enhance company culture, improve performance and supercharge talent development—all while strengthening bonds between managers, support teams and colleagues.

    To give and receive constructive feedback is to walk a tightrope. But it’s a tightrope on which anyone can learn to balance.

    In this post, we asked several marketing managers how they give and receive constructive feedback, and offer tips on how to do so effectively.

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  • The Modern Marketing Agency is Less "Mad Men" and More Hybrid

    August 26, 2013

    In this guest post from Andrew Angus, you'll learn how to take the tech-savvy principles of a Silicon Valley startup and apply them to a high-powered agency.

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  • 3 Tips for Quality, Consistent, Client Content

    August 13, 2013

    With the rise of content marketing, marketing professionals are increasingly counted on as copywriters. This brings with it a responsibility to deliver technically sound copy, consistent in voice and style to the client’s brand.

    But, how do agencies ensure that they are delivering their best work, consistently and efficiently? To help, we offer three tips.

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  • 5 Lessons for New Account Managers

    July 15, 2013

    The Hitchhiker’s Guide to the Galaxy is a science fiction classic about one Englishman’s madcap journey across the universe. He’s armed only with a bath towel and the Hitchhiker’s Guide—a compendium of all the pitfalls and thrills the universe has to offer.

    The guide’s first, and most important, tidbit of advice? Don’t panic.

    That also happens to be perfect advice for new account managers.

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  • Discipline: It Belongs in Your Agency

    April 29, 2013

    This is a guest post from Josh Wood (@ruckusmarketing), founder and CEO of Ruckus.

    Healthy client relationships develop when you match curated client experiences with disciplined internal processes for deadlines and account management. These relationships, based on business principles, will weather occasional storms and deliver on the ultimate goal: revenue for both your agency and clients.

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  • Small Agency Agile: 5 Tips to Run a High-Impact Retrospective

    April 22, 2013

    This is a guest post from Jack Skeels, co-founder of AgencyAgile.

    Agile is all about learning. Learning requires feedback. But, some of the most valuable feedback you can get—how an agile team thinks it is doing—is often overlooked or ignored. Running an effective retrospective can help infuse learnings (from positive and negative events) back into the agency's processes and projects, helping everyone deliver projects better, faster and happier.

    In this article we'll give you, as a project manager or producer at a smaller agency (less than 50 people), a simple, introductory model for how to run an effective team or project retrospective, and key tips on how to be effective and efficient.

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  • Advertising Isn’t a Commodity: Stop Acting Like It Is

    April 2, 2013

    This is a guest post from Matthew Owens, partner at Owens Harkey, a full-service marketing agency that provides a range of marketing, advertising and public relations services with a concentration in media buying.

    My father, our agency’s founder, told me once that during the “Mad Men” era, you could reach 95% of American housewives with just three TV spots. That is no longer the case, and advertising agencies are wasting millions of their clients’ dollars thinking like the old days. The industry needs to stop commoditizing advertising procurement and start finding creative solutions that actually work for their clients.

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  • Agencies and Online Education: Q&A with Luke Summerfield, Savvy Panda

    March 6, 2013

    In this Insider Series, Savvy Panda's Luke Summerfield discuss the opportunities for agencies with online education, and details his agency's move into this space with Master Inbound, an inbound marketing course for business owners.

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