Discipline: It Belongs in Your Agency
This is a guest post from Josh Wood (@ruckusmarketing), founder and CEO of Ruckus.
Healthy client relationships develop when you match curated client experiences with disciplined internal processes for deadlines and account management. These relationships, based on business principles, will weather occasional storms and deliver on the ultimate goal: revenue for both your agency and clients.
Read MoreSmall Agency Agile: 5 Tips to Run a High-Impact Retrospective
This is a guest post from Jack Skeels, co-founder of AgencyAgile.
Agile is all about learning. Learning requires feedback. But, some of the most valuable feedback you can get—how an agile team thinks it is doing—is often overlooked or ignored. Running an effective retrospective can help infuse learnings (from positive and negative events) back into the agency's processes and projects, helping everyone deliver projects better, faster and happier.
In this article we'll give you, as a project manager or producer at a smaller agency (less than 50 people), a simple, introductory model for how to run an effective team or project retrospective, and key tips on how to be effective and efficient.
Read MoreAdvertising Isn’t a Commodity: Stop Acting Like It Is
This is a guest post from Matthew Owens, partner at Owens Harkey, a full-service marketing agency that provides a range of marketing, advertising and public relations services with a concentration in media buying.
My father, our agency’s founder, told me once that during the “Mad Men” era, you could reach 95% of American housewives with just three TV spots. That is no longer the case, and advertising agencies are wasting millions of their clients’ dollars thinking like the old days. The industry needs to stop commoditizing advertising procurement and start finding creative solutions that actually work for their clients.
Read MoreAgencies and Online Education: Q&A with Luke Summerfield, Savvy Panda
In this Insider Series, Savvy Panda's Luke Summerfield discuss the opportunities for agencies with online education, and details his agency's move into this space with Master Inbound, an inbound marketing course for business owners.
Read MoreHappy Holidays from Marketing Agency Insider
At Marketing Agency Insider and PR 20/20, we love the holidays. In fact, we’ve spent the last few weeks decorating the office, picking out our Christmas tree and blasting carols.
It’s only fitting that we’d want to share our holiday cheer with you. And, since distance prevents us from enjoying Christmas Ales (great beer—check it out!) and tasty cookies with the entire MAI family, we’re offering special holiday pricing on our on-demand agency training instead.
Read MoreImprove Client Loyalty and Agency Performance with Marketing Score — Available in Public Beta
According to the CMO Council, only 36 percent of marketers are firmly committed to their agencies. So, how does your agency attract, retain and grow the right accounts? It starts with a thorough marketing assessment of your leads and clients that enables your agency to forecast potential, align expectations and build performance-driven campaigns.
By gauging the strength of an organization’s existing brand, website, marketing mix, team, technology, processes and performance, agencies can better identify areas of impact and reduce the risk of eventual churn. Now available in public beta, Marketing Score (@MKTScore) is a free assessment tool and marketing intelligence engine powered by PR 20/20 that can help agencies with this assessment process.
Read MoreHow to Create Lifetime Customers: 5 Tips from Jay Baer
This past October, I had the privilege of hearing Jay Baer (@jaybaer), president of Convince & Convert, speak at BOLOabout his upcoming book, Youtility.
In a nutshell, Youtility is a modern marketing methodology that shifts away from selling, and instead focuses on helping prospects and customers through useful information.
In this post, I offer a recap of Jay’s philosophy, and the impact it has on agencies.
Read More6 Ways to Use Mobile Marketing Effectively in Your Inbound Strategy
With a large and rapidly growing amount of "inbound" traffic originating from a mobile device, T.J. Kirgin from Anchor Communications offers these six mobile marketing tips for agencies:
Read More5 Campaign Management Tips for New Clients
When you bring on a new client, it’s important to build trust and loyalty from day one. The first few months of a client campaign offer an immediate chance to impress with your processes, communications, dedication and performance. This post offers five tips to do just that.
Read MoreAgile Marketing Campaigns: The Future of Client Services
I believe agile principles are going to greatly influence the future of how marketing agencies position, plan and execute client services. For instance, if each marketing project (or epic as they are known in the software world) is tied to measurable goals, a set timeframe and an owner, then performance can be tracked incrementally, on a regular basis. This enables incredibly fluid campaigns tied to metrics and accountability.
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