• Advice For Marketers From PayPal‚Äôs Billionaire Founder

    October 28, 2014

    Peter Thiel co-founded PayPal and provided Facebook with its first outside investment. He also just wrote a book on startups called Zero to One: Notes on Startups, or How to Build the Future.

    Modern marketers have a lot to learn from Thiel’s entrepreneurship guide. Because really, this is a book about how to envision, shape and create the future, which is exactly what marketing technologists do. We strategize, activate and measure tech-driven campaigns to produce new, better futures for our clients, agencies and industry.

    While aimed at founders, the book’s contrarian thinking about how to build the future offers all marketers some important lessons.

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  • Succession Planning for Agency Owners: What You Need to Know

    July 22, 2014

    Jesse Giordano is a financial advisor and leads The 360 Group at Morgan Stanley in Great Neck, NY. Jesse and his team provide specialized wealth management services to owners of privately held companies who are looking to exit their business over the next 2-10 years. 

    Some of the services he and his team provide include helping the owner get their business ready for sale, navigating the many exit strategies available to determine which is most appropriate, facilitating the exit process, and implementing an income replacement strategy once the business is sold. 

    Jesse has been working with business owners over the last 10 years. He is a CERTIFIED FINANCIAL PLANNER™ and received his MBA from Pace University in 2003. He is also a family wealth director and senior vice president at Morgan Stanley. 

    In this interview, Jesse discusses the need for agency owners to start succession planning now, and tips and considerations on how to get started.

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  • HR Planning: How to Prepare for an Unexpected Leave of Absence

    July 8, 2014

    We are able to plan ahead and adjust for vacations, holidays and maternity/paternity leaves, but what happens when a core account member has an unexpected leave of absence? If other consultants are unaware of, or uninvolved with, the day-to-day ongoings of their client(s), this may pose an issue for maintaining momentum and quality of work.

    Is your agency structured in a way that enables other consultants to jump in and support client accounts? Would your clients feel confident working with other consultants if their main contact were unavailable?

    Here are some recommended safeguards every agency should have in place to prepare for the unexpected.

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  • The 10 Most Common Reasons Small Agencies Fail

    February 4, 2014

    This is a guest post from Sheree Tebyanian (@thereinventfirm), founder of Reinvent Firm, an Adelaide based marketing firm that helps small business owners with the right education and marketing tools.

    Often, the people who know the most about why an agency failed are its clients. While business owners are often quick to blame the government, shady partners or financial institutions, they hardly ever blame themselves.

    There are, of course, situations in which the owner had absolutely no control over what ultimately occurred, but that is rarely the case. Below, I share the 10 most common reasons why small agencies fail and tips to overcome them.

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  • The Indispensable Agency: How Talent, Technology, and Strategy Gaps Present Growth Opportunities

    December 17, 2013

    Seventy percent of CMOs expect the marketing function to fundamentally change in the next five years, according to Accenture’s Turbulence for the CMO report. Yet, 39% of CMOs say they do not have the right people, tools and resources to meet their marketing objectives.

    This presents invaluable growth opportunities for agencies to fill talent, technology and strategy gaps. This post presents key findings from the 2014 Marketing Score Report, which takes an inside look at how 318 marketers, executives, and entrepreneurs rate their organizations, using 132 factors across 10 sections. Insight derived from the report can be used to help you better position your agency in 2014.

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  • The Modern Marketing Agency is Less "Mad Men" and More Hybrid

    August 26, 2013

    In this guest post from Andrew Angus, you'll learn how to take the tech-savvy principles of a Silicon Valley startup and apply them to a high-powered agency.

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  • Fill the Gap: What Marketers Really Need from Agencies

    August 20, 2013

    According to Accenture’s Turbulence for the CMO report, “nearly four in 10 CMOs say they do not have the right people, tools and resources to meet their marketing objectives.” This leaves unprecedented opportunities for those agencies able to:

    • Develop versatile talent trained in high-demand services.
    • Become adept at marketing technology integration.
    • Execute actions that produce results.

    Below, I outline where the gaps exist in technology, talent and strategy, as derived from my Inbound 2013 VAR presentation. My hope is to arm your agency with the information needed to evolve your services, marketing, sales and brand to capitalize on untapped opportunities and areas of need.

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  • Forecasting: How to Manage Account Staffing and Workload

    June 11, 2013

    Growth for growth’s sake is not a sound business practice. Instead, it’s better to take a calculated and controlled approach to scaling your agency.

    If you grow too quickly than you risk not having the right leadership team in place, stretching your current team too thin, processes that can’t scale to accommodate and the inability to meet payroll.

    Forecasting gives you a firm pulse on your agency’s capacity. This ensures that accounts are properly staffed and workloads distributed, as well as helps you make smart hiring decisions—when the time is right.

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  • Discipline: It Belongs in Your Agency

    April 29, 2013

    This is a guest post from Josh Wood (@ruckusmarketing), founder and CEO of Ruckus.

    Healthy client relationships develop when you match curated client experiences with disciplined internal processes for deadlines and account management. These relationships, based on business principles, will weather occasional storms and deliver on the ultimate goal: revenue for both your agency and clients.

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  • Build or Buy: Which Is Right for Your Agency?

    April 11, 2013

    This is a guest post by Doug Austin, senior vice president of growth and innovation for Marlin Network.

    Growth is hard work. It’s something that takes time, planning and strong leadership.  

    When it’s time for your agency to start looking for new ways to grow, there are usually two options: build a new division or acquire another shop. But there are a few things to consider before you determine how to best expand your agency network.

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