In this guest post from Andrew Angus, you'll learn how to take the tech-savvy principles of a Silicon Valley startup and apply them to a high-powered agency.Read More
According to Accenture’s Turbulence for the CMO report, “nearly four in 10 CMOs say they do not have the right people, tools and resources to meet their marketing objectives.” This leaves unprecedented opportunities for those agencies able to:
Below, I outline where the gaps exist in technology, talent and strategy, as derived from my Inbound 2013 VAR presentation. My hope is to arm your agency with the information needed to evolve your services, marketing, sales and brand to capitalize on untapped opportunities and areas of need.Read More
Growth for growth’s sake is not a sound business practice. Instead, it’s better to take a calculated and controlled approach to scaling your agency.
If you grow too quickly than you risk not having the right leadership team in place, stretching your current team too thin, processes that can’t scale to accommodate and the inability to meet payroll.
Forecasting gives you a firm pulse on your agency’s capacity. This ensures that accounts are properly staffed and workloads distributed, as well as helps you make smart hiring decisions—when the time is right.Read More
Healthy client relationships develop when you match curated client experiences with disciplined internal processes for deadlines and account management. These relationships, based on business principles, will weather occasional storms and deliver on the ultimate goal: revenue for both your agency and clients.Read More
This is a guest post by Doug Austin, senior vice president of growth and innovation for Marlin Network.
Growth is hard work. It’s something that takes time, planning and strong leadership.
When it’s time for your agency to start looking for new ways to grow, there are usually two options: build a new division or acquire another shop. But there are a few things to consider before you determine how to best expand your agency network.Read More
Brent Beshore (@brentbeshore) is the owner and CEO of adventur.es. Ranking #28 on the 2011 Inc. 500, his company provides equity investments, marketing resources, strategic planning and operations management to communications-based companies. Brent is also a regular columnist on Forbes and a venture partner at Gen Y Capital.
In this Insider Series, he discusses business lessons learned, funding and succession planning advice, and tips for working with startups.Read More
It’s no secret: Most advertising agency owners come from inside the advertising industry. Naturally, they’re very good account executives, copywriters or art directors, but they’re not always seasoned businesspeople.
Like most creative people, they’re not interested in restrictive, formulaic systems and processes to guide workflow, even though they’re necessary. Unfortunately, this misstep can singlehandedly create chaos in a busy advertising agency.Read More
An advisory board is an informal group of individuals assembled to provide strategic council to your organization. It differs from a board of directors in that members have no decision-making capabilities; they exist simply to provide outside advice and support as you grow your business.
Because it often brings added knowledge, experience or connections to the table, an advisory board is an extremely valuable asset at all stages of your agency’s growth and development.Read More
Some publishers see this growth of content marketing as a golden opportunity—a way to add revenue streams and make up for decreases in ad spend. Their built-in distribution networks and staff of expert copywriters make them viable contenders to existing marketing and content agencies.
As Andrew Davis (@TPLDrew) explained in a recent Insider Series: “These publishers are masterful content creators, and they are able to charge a premium for the services they offer by leveraging their market research, existing distribution platforms, and even the talent from their editorial teams.”Read More
In our latest RSW/US survey of 168 agency principals and 101 marketing executives, agencies stated that they fully expect 2013 to be a stronger year for agency new business. In fact, 61.7% of all agency principals surveyed believe that 2013 new business opportunities will improve relative to 2012 — and this is coming off a year where 48% believed that 2012 was better than 2011.
This is certainly great news for agencies, if they put the effort into finding and winning new business.Read More