February 15, 2012
Author of The Marketing Agency Blueprint, Paul Roetzer (@paulroetzer), will present “Services and Pricing: How to Grow with Integrated Services and Value-Based Pricing" on Feb. 15, 2012 at 1 p.m. EST. This is the third session of the Marketing Agency Academy Blueprint Webinar Series presented by HubSpot.
Roetzer will discuss how to evolve the inefficient legacy system of billable-hours, and move to more results-driven, value-based models accessible to the mass market. This presents the opportunity for agencies and independent consultants to disrupt the industry with lower prices, and potentially higher profit margins.
The Blueprint Series is an interactive five-part webinar event built for agency leaders and freelance professionals who are looking to transform and thrive in the coming age of marketing services. For session details and registration, visit the event page.