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The Outsourcing Dilemma: When Should Agencies Do It?

By | June 4, 2012
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Outsourcing DilemmaTo control quality and revenue, hybrid agencies looking to grow revenue and staff should try and keep most services in-house. Essentially, you’ll want to own all core pieces of an ongoing integrated campaign, which generally includes social, search, content and PR.

That said, it sometimes makes sense to outsource services that require very specialized capabilities, software or equipment to soloists or specialists. A few examples include: custom programming, video, web design and niche writing.

This begs the question: when should agencies outsource, and when should they dedicate the resources to expand capabilities? Below are some factors to consider when deciding.

Key Considerations

Consider the following factors when deciding which services to outsource to trusted partners and which to keep or move in-house.

Since each agency and situation is unique, there is no definitive answer for when to outsource. However, the above criteria should help you form a business case either for or against bringing a service in-house.

As the need for specialized expertise and services expands, are you finding it harder to do everything in-house? What have you outsourced and why?

Do You Outsource Everything?

If so, we'd love to hear how you successfully built a scalable distributed network of partners for potential coverage in an upcoming blog post. 

Image Source: Julia Manzerova

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