The Agency Guide to Inbound 2014

By | September 10, 2014
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If you're like us and heading to Inbound next week, you can look forward to a ton of great agency content.

To help you sort through the sessions, Dan MacAdam (@DTMacAdam), VAR channel account manager at HubSpot, put together a curated list of recommendations for agency executives, marketers and business development folks.

Use it as a guide to help you, and your agency, get the most out of the conference.

For Agency Principals/Executives/Owners

Mon., Sept. 15

  • 4:00 - 4:30 p.m. — Partner Cocktail Reception
  • 4:30 - 5:15 p.m. — Partner Keynote
  • 6:00 - 6:30 p.m. — Welcome Keynote, Guy Kawasaki

Tues., Sept. 16

  • 8:30 - 10:00 a.m. — Keynote, Simon Sinek
  • 10:30 - 11:15 a.m. — The Profitable Agency
  • 11:45 - 12:30 a.m. — Selling Inbound: Transform Your Rep's Inbound Strategies
  • 11:45 - 12:30 p.m. — The Quest for a Unified Theory of Client Service
  • 1:45 - 2:30 p.m. — How to Find, Hire and Manage the Best Marketing Talent
  • 1:45 - 2:30 p.m. — What VCs and Board Members Look for in Marketing
  • 3:00 - 4:45 p.m. — Keynote, Brian Halligan and Dharmesh Shah
  • 5:15 - 6:00 p.m. — Deep Dive on Hubspot's Inbound Product Launches

Wed., Sept. 17

  • 8:30 - 10 a.m. — Keynote, Malcolm Gladwell
  • 10:30 - 11:15 a.m. — The New Rules of Selling
  • 10:30 - 11:15 a.m. — Delivering Diamond Results: Process Behind How Square 2 Marketing Retains 90% + of its Clients
  • 11:45 - 12:30 p.m. — How Inbound Agencies Fit Into the Marketing Services Eco-System
  • 1:45 - 2:30 p.m. — Transforming an Organization from Outbound to Inbound  
  • 1:45 - 2:30 p.m. — Go Vertical for True Agency Differentiation and Scale
  • 3:00 - 3:45 p.m. — Big Wins and Battle Scars: What it Takes to Grow Your Agency Over 500% in Three Years
  • 4:15 - 5:00 p.m. — Interviewing Candidates for an Inbound Sales Role  

Thurs., Sept. 18

  • 8:30 - 10:00 a.m. — Keynote, Martha Stewart
  • 10:30 - 11:15 a.m. — Who to Target and How to Improve Sales Forecasting
  • 11:45 - 12:30 p.m. — Serious Look at Inbound Marketing Success Today Tomorrow and 10 Years from Now
  • 11:45 - 12:30 p.m. — Get a Grip on Your Agency Business
  • 11:45 - 12:30 p.m. — Raising Margins Through Value Based Pricing  
  • 1:30 - 2:15 p.m. — How to Unlock the Hidden Potential In Your Team with a Results Only Work Environment
  • 2:30 - 4:00 p.m. — Closing Keynote

For Agency Marketers and Account Managers

Mon., Sept. 15

  • 4:00 - 4:30 p.m. — Partner Cocktail Reception
  • 4:30 - 5:15 p.m. — Partner Keynote
  • 6:00 - 6:30 p.m. — Welcome Keynote, Guy Kawasaki

Tues., Sept. 16

  • 8:30 - 10:00 a.m. — Keynote, Simon Sinek
  • 10:30 - 11:15 a.m. — 5 Tools "Boring Industry" Marketers Can Use   
  • 10:30 - 11:15 a.m. — How to Map Content to the Buyer's Journey and the Marketer's Funnel
  • 11:45 - 12:30 p.m. — Marketing Like a Quant
  • 11:45 - 12:30 p.m. — The Perfect Post
  • 11:45 - 12:30 p.m. — How to Create Impactful Inbound Experiences Using Personas and Personalization
  • 1:45 - 2:30 p.m. — You Had Me at Hello! Best Practices in Lead Qualification for Inbound Marketers
  • 1:45 - 2:30 p.m. — Zen and the Art of Customer Relationships
  • 3:00 - 4:45 p.m. — Keynote, Brian Halligan & Dharmesh Shah
  • 5:15 - 6:00 p.m. — All the Right SEO Moves: How to Think Strategically About Search
  • 5:15 - 6:00 p.m. — How HubSpot Measures Its Marketing Content  

Wed., Sept. 17

  • 8:30 - 10 a.m. — Keynote, Malcolm Gladwell
  • 10:30 - 11:15 a.m. — Stop Marketing, Start Hacking: How to Launch and Grow a Business Blog in 2014
  • 10:30 - 11:15 a.m. — There's More to Lead Nurturing Than Email
  • 11:45 - 12:30 p.m. — 25 Email Marketing Hacks and Best Practices that Will Double Your Email Response Rates
  • 1:45 - 2:30 p.m. — Prove Your Marketing ROI: Make Smarter Marketing Decisions by Tracking Marketing Analytics
  • 3:00 - 3:45 p.m. — SEO Tactics to Love and Tactics to Leave
  • 3:00 - 3:45 p.m. — Inbound 2014 Product Launch Deep Dive
  • 4:15 - 5:00 p.m. — Conversion Hacking the Brain How to Increase ROI by Being Irrational

Thurs., Sept. 18

  • 8:30 -10:00 a.m. — Keynote, Martha Stewart
  • 10:30 - 11:15 a.m. — The Metrics that Matter: How to Build Performance Drive Inbound Marketing Campaigns
  • 11:45 - 12:30 p.m. — Everything You Need to Know For Your Next Website Redesign
  • 11:45 - 12:30 p.m. — How to Turn Your Customer Base into a Revenue Engine
  • 1:30 - 2:15 p.m. — Be Remarkable by Delighting Your Customers with Context
  • 1:30 - 2:15 pm — I Am a Marketer, How Can I Be Part of the Revenue Conversation and Justify Marketing ROI?
  • 2:30 - 4:00 p.m. — Closing Keynote

For Agency Business Development

Mon., Sept. 15

  • 4:00 - 4:30 p.m. — Partner Cocktail Reception
  • 4:30 - 5:15 p.m. — Partner Keynote
  • 6:00 - 6:30 p.m. — Welcome Keynote, Guy Kawasaki

Tues., Sept. 16

  • 10:30 - 11:15 a.m. — Sales Secrets for Marketers: Boost Engagement with NLP  
  • 10:30 - 11:15 a.m. — The Art of the Pitch
  • 11:45 - 12:30 p.m. — Selling Social Into the C Suite  
  • 11:45 - 12:30 p.m. — Selling With Maximum Impact: Strategies that Maximize Value and Power of Your Sales to Drive Fast and Favorable Purchase Decisions
  • 1:45 - 2:30 p.m. — How to Give an Inbound Marketing Workshop that Builds Company Loyalty, Engagement and Major Profits
  • 5:15 - 6:00 p.m. — How to Sell to the Modern Buyer
  • 5:15 - 6:00 p.m. — Sales Training for Inbound
  • 5:15 - 6:00 p.m. — Ask Me Anything with Andy Paul

Wed., Sept. 17

  • 8:30 -10 a.m. — Keynote, Malcolm Gladwell
  • 10:30 - 11:15 a.m. — The New Rules of Selling   
  • 11:45 - 12:30 p.m. — Outbound Calling for the Inbound Obsessed
  • 11:45 - 12:30 p.m. — How to Advocate for Inbound Budget and Upsell Your Existing Accounts
  • 3:00 - 3:45 p.m. — There's No Such Thing as Can't
  • 3:00 - 3:45 p.m. — It's Not You It's Me: The Truth Behind Why Your Prospects Won't Engage   
  • 4:15 - 5:00 p.m. — Brace for Impact: Presentations that Command the Room and Win Business

Thurs., Sept. 18

  • 8:30 - 10 a.m. — Keynote, Martha Stewart
  • 10:30 - 11:15 a.m. — Maintaining Control of the Sale in a Competitive Situation
  • 10:30 - 11:15 a.m. — Who to Target and How to Improve Your Sales Forecasting
  • 1:30 - 12:15 p.m. — What is Inbound Selling (And Why You Need It Now)
  • 1:30 - 2:15 p.m. — Inbound Marketing Does Not Close Deals
  • 2:30 - 4:00 p.m. — Closing Keynote

​If you're going to be at Inbound, let us know in the comments!