Content Marketing Continued

Spring is here and content marketing strategies are in full bloom. Check out recent articles below to navigate the latest in content marketing for your agency.

• Content Marketing for Professional Services: Does It Cannibalize Your Business? — In a recap of Joe Pulizzi (@juntajoe) and Jay Baer’s (@jaybaer) SXSW presentation, this post focuses on content marketing strategies, challenges for professional services companies, and a case study on Content Marketing Institute.
  
  
• 10 Insights Into the Art of Brand Storytelling — MAI’s own Paul Roetzer (@PaulRoetzer) shares takeaways for marketers from filmmaker Andrew Stanton’s (@andrewstanton) TED talk The clues to a great story. 
  
  
• Ad Agency New Business Success Through Positioning — Michael Gass’ (@michaelgass) Fuel Lines blog features a content marketing case study on Stephanie Holland, president and creative director for Holland + Holland Advertising. Her blog, She-conomy.com, offers guidance for advertisers on marketing to women.
  
  
• Creating an Editorial Calendar for Content Marketing — On the Distilled Agency Blog, Rob Ousbey (@RobOusbey) discusses  planning when and what you’ll publish.