“Whether you’re an entrepreneur, CMO, or marketer, The Marketing Performance Blueprint will open your eyes to key challenges marketers face today and how you can outthink, not outspend, the competition. Roetzer understands the inbound transformation that is happening and shows you how to build marketing that can drive results with today’s empowered buyers.”
— Mike Volpe, CMO, HubSpot
The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy.
For corporations, the right marketing agency can be a tremendous asset, and play a critical role in propelling growth. By better educating corporate marketers on the importance of working with tech-savvy digital firms, we can collectively create more demand for inbound agency services.
Paul Roetzer’s new book The Marketing Performance Blueprint (Wiley, August 2014) presents the processes, technologies, and strategies needed to build performance-driven organizations. It’s a guide for marketers, executives and entrepreneurs that you can use to help your clients advance their businesses, exceed ROI expectations, and outperform the competition.
Inside the Book
At its core, The Marketing Performance Blueprint is a story about the convergence of marketing talent, technology and strategy. Chapters include:
Section I: The Backstory
- Chapter 1: Mind the Gaps
- Chapter 2: Commit to Digital Transformation
Section II: Marketing Talent
- Chapter 3: Build a Modern Marketing Team
- Chapter 4: Construct an Internal Marketing Academy
- Chapter 5: Propel Growth through Agency Partners
Section III: Marketing Technology
- Chapter 6: Create a Connected Customer Experience
- Chapter 7: Manage the Marketing Technology Matrix
Section IV: Marketing Strategy
- Chapter 8: Perform a Marketing Assessment
- Chapter 9: Develop a Marketing Scorecard
- Chapter 10: Strategize a Marketing Game Plan
Free Chapter—Propel Growth through Agency Partners
For a sneak peek, download a free copy of chapter 5—“Propel Growth through Agency Partners” courtesy of HubSpot. In the chapter, Roetzer assesses the marketing agency ecosystem, and shares systems for finding and managing agency marketing partners.
Purchase your copy of The Marketing Performance Blueprint on Amazon or Barnes and Noble.
