Baer, Rose and Roetzer Team Up for Content Marketing World Agency Workshop

By | May 30, 2013
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A 2013 Content Marketing Institute study found that B2B marketers spend 33% of their marketing budgets on content with 54% planning on increasing that spending next year. Forty-four percent of respondents outsource at least a portion of this work.

As a result, content marketing offers a large growth opportunity for agencies to differentiate themselves and grow theirs and their clients’ businesses. However, agencies that provide strong, multimedia content services are rare.

Do you sell content marketing services, or are you looking to move into the market? If so, then the Content Marketing World workshop, “Building Your Content Marketing Agency / Consultancy,” is a can’t-miss event. Read on for details, and register today using the promo code MAI100 to save $100 on your ticket.

Agency Workshop: September 9, 11 a.m. - 4 p.m.

Held in conjunction with Content Marketing World in Cleveland (yes, our hometown!), the agency workshop offers five hours of practical knowledge on how to plan, sell and deliver content marketing services from those that have been there.

Check out the sneak peak at what to expect below:

Robert RoseIntroduction to Content Marketing Planning and Delivery with Robert Rose, Lead Strategist, Content Marketing Institute; Co-Author of Managing Content Marketing

Content marketing is a process, not a singular project. Learn how to structure content marketing planning services, as Robert details the methodology used within the strategy division of Content Marketing Institute.

Robert will also outline how to structure your consultancy to deliver consistent, high-quality content, highlighting key technologies and services available to support.

Jay BaerContent Marketing Services and Agency Staffing with Jay Baer, President, Convince & Convert; Author of Youtility and The NOW Revolution

Packaging and producing quality content that is valuable to your clients is no easy feat. In this session, Jay will detail the types of content services agencies can provide, tips on how to structure service packages and pricing strategy considerations. He will also touch on staffing models, highlighting the skills and talent required to succeed.

Paul RoetzerPlanning and Delivering Content Services: A Practical Business Case with Paul Roetzer, CEO, PR 20/20; Author, The Marketing Agency Blueprint

Apply lessons learned throughout the day in a practical business case. This session will offer a deep-dive into the planning, execution and evolution of a content marketing campaign for a hypothetical B2B software account — Social Business Unlimited (SBU). Core topics include:

  • The Marketing Assessment: Use subjective assessments to forecast potential, set realistic expectations, and allocate resources and talent.
  • The Scorecard:Be proactive in assessing your performance, and be willing to adapt content strategies in real-time based on results (or the lack of). We'll build a custom Scorecard for SBU that will house all primary and secondary metrics, and serve as a model for your clients.
  • The GamePlan: Paul will demonstrate a process to build dynamic campaigns that consistently produce measureable outcomes—connecting all content marketing activities to audiences and results

Register today using the promo code MAI100 to save $100 on your ticket.

We Hope to See You In Cleveland!

Planning on attending? Drop us a note, and let us know. We’d love to connect in person. Oh, and did I mention — Cleveland Rocks!