About the Blog
The Marketing Agency Insider blog serves up a mix of original and curated content, industry news, interviews, case studies and more on the marketing services industry.
Jessica Donlon
Jessica Donlon (@jessicadonlon) is client services manager at PR 20/20.
Learn More
“required reading for anyone building the
next-generation marketing services firm.”
Dharmesh Shah, Co-Founder, HubSpot
Client Services Series
live webinars fall 2012 + on-demand access
immersive, crowdsourced curriculum
10 Tips to Build Your Agency’s Next Wave of Leadership
Young, savvy marketers have big opportunities to excel in modern firms. It’s up to these young professionals to take the initiative. But, it’s up to agency leadership to continually set the bar, provide development opportunities, and mold this next generation into a smart, powerful wave of talent.
Read MoreCollaborate & Thrive: Does Your Office Cater to Its Introverts?
Ever think that by nature, most marketers are loud, outgoing extroverts?
If so, you might be surprised to learn that one-third to one-half of the U.S. population is introverted. In fact, some of the greatest leadership and creatives are introverts, including Albert Einstein, J.K. Rowling and Warren Buffett.
The PR 20/20 team was in Boston for HubSpot’s Inbound12 inbound marketing conference in August. It was there where we were able to hear Susan Cain speak to the power of introverts. Check out Susan’s book for the full story—Quiet: The Power of Introverts in a World That Can't Stop Talking. Her keynote at Inbound12 made our team think about how agencies are generally structured to the extrovert’s advantage, and ways we can better cater to introverts.
Read MoreDigital Agencies: Business Technology to Manage Client Campaigns
Which technologies do you rely on to manage your agency? Which do you introduce to clients to help manage marketing campaigns?
Staying ahead of new technologies, or updates to legacy technologies, can improve agency efficiency and collaboration, and attract the right talent to your team. This post outlines a few of the technologies we use to manage client campaigns at PR 20/20.
Read MoreThe 10 Commandments of Content for Agencies
In last week’s client service workshop, our team reviewed the basics surrounding copywriting. It was a refresher for veteran employees and an introduction for new employees that stressed the strategy, purpose and commitment to quality behind every piece of content that comes out of the agency. Be it an analyst article, blog post or social media update, the same basic rules apply across the board. Take a peek into PR 20/20’s “10 Commandments" of content in this post.
Read MoreAgency Vacation: Stress-Less Time Off
Suggestions for agency pros for before, during and after vacation to ensure time away is really enjoyed, even with responsibilities to both the agency and clients looming.
Read More